If you’ve ever tried to find a guest shift, a mentor, or just a straight answer about an industry event via WhatsApp, you know the chaos. Group chats spiral, DMs get lost, and mixing personal and professional lives on social media can feel like a hangover in the making.
Enter: Shaker Collective - a new global community built for hospitality people by hospitality people.
Launching today (July 14), Shaker Collective is the brainchild of two familiar names in the advocacy world: Marissa Johnston and Evonne Eadie. The duo have worked across some of the biggest brands and bartender communities in the game, and after years navigating endless chat groups and siloed networks, they decided to build the thing we’ve all needed. A dedicated digital home for the hospitality world.
What’s the Collective All About?
Shaker Collective isn’t just another social network. It’s a purpose-built networking platform that keeps career moves and conversations in one place. Separate from your personal feed and your memes.
From local job boards and shift alerts to global trade show calendars, brand events, mentorship threads, sustainability chats, and even recommendations for bars, restaurants, and tastings - Shaker Collective is built to connect bartenders, brands, freelancers, and the wider on-trade in real time. No spam, no fluff. Just real opportunities.
As Evonne Eadie, co-founder of Shaker Collective (who you might recognise as a founder behind Perfect Serve India), puts it:
“We wanted to create the go-to resource for hospitality professionals to advance their careers. It’s a space to grow, connect, and collaborate, without having to scroll through twenty WhatsApp groups each with 100’s of messages”
Who Is It For?
Short answer? Everyone in the trade.
- Bartenders & Floor Staff: Find mentors, gigs, job boards, and ways to build your network.
- Freelancers: Share portfolios, line up bookings, and collaborate through dedicated collectives.
- Brands: Speak directly to the on-trade, promote events, and foster real relationships.
- Media & Recruiters: Get access to rising talent, real-time insights, and what’s trending, actually trending, in the bar world.
And while it’s kicking off with collectives in Australia, India, and the UK, the platform is open to anyone in hospitality, anywhere in the world. Membership is completely free for the trade.
Why It Matters
Let’s be honest, the way we connect as an industry hasn’t really caught up to how we work today. We’re global, we’re mobile, we’re constantly evolving. But our tools? Still stuck in chat chains, broken links and a facebook group you haven’t looked at in a while. Shaker Collective is the upgrade.
As Marissa Johnston explains:
“I saw the need for a single platform accessible to all - from newcomers to seasoned professionals. Shaker Collective is a way to reclaim your messaging space and focus on building your career, not chasing down contacts.”
We’re all for a bit of noise on the group chat — but when it comes to planning your next move, collaborating across countries, or making meaningful industry connections, a little signal goes a long way.
Want in?
Head to shakercollective.com and follow @shakercollective to join the global conversation.
One community. Every opportunity. Your global hospitality network.
