If you needed a sign that Indian bartending is coming into its own on the world stage, here it is!
In a global industry increasingly defined by collaboration and cross-cultural exchange, Priyanka Blah’s appointment as Director of Education at Bar Convent Berlin feels timely and significant.
As founder of The Dram Attic and an advocate for thoughtful storytelling in the spirits world, Priyanka has long worked at the intersection of influence and insight. Now, in her new role at one of the most important global trade shows for the beverage industry, she brings with her a nuanced understanding of not just how far India has come, but how much promise lies ahead for regions that have historically been underrepresented.
India’s bartending scene is growing rapidly in confidence and creativity, and while her role isn’t defined by geography, Priyanka’s experience means she brings an awareness of challenges that emerging markets often face. Her approach -measured, inclusive, and curious- suggests that the global drinks conversation is evolving in the right direction.
I caught up with Priyanka to get further insight into what is on the horizon for BCB, and here is what she has to say.
Q? You’ve spoken about BCB being a celebration of the entire drinks ecosystem. What are some of the voices or topics you’re most excited to platform this year?
PB: We are in the early stages of developing this year's educational programme, and the submission portal for seminar proposals will be available shortly. In the meanwhile, we are eager to broaden our outreach and also invite contributions from the industries that support the beverage sector's growth. Our aim is to uphold BCB's reputation as a premier trade-focused event while fostering a dynamic exchange of ideas, facilitating meaningful discussions, and creating opportunities for networks to expand beyond traditional boundaries.
For example, we would love to see producers share insights into their processes, challenges, and future plans. Additionally, we welcome contributions from the tech and innovation sectors to explore how we can enhance efficiencies in the rapidly evolving and demanding hospitality industry.
The platform has immense potential to broaden our horizons.
Q? Indian bartending is growing fast, but the gaps in training and access still persist. How do you hope to use your role at BCB to support emerging bartenders from our region and other upcoming regions?
PB: Since its inception, Bar Convent Berlin (BCB) has offered a unique opportunity to be part of an iconic global event. However, regional participation has been limited, and several factors may contribute to this. Looking ahead, we aim to encourage more brands, bartenders, and business owners from our region to submit seminar proposals for review. We envision BCB as a safe space to share ideas, showcase achievements, and engage in meaningful networking. BCB serves as an excellent platform to access a network that might otherwise take years to build. By seizing this opportunity, driven and ambitious bartenders can gain invaluable insights and connections.
Q? What does inclusive education in the drinks world really look like, and how can bars and educators in India start embracing that mindset at home?
PB: To me, inclusive education in the drinks world means creating an environment where everyone has a seat at the table. It involves offering a diverse and eclectic range of content that caters to various groups with varying needs, ensuring that each session provides valuable takeaways. Just as a wheel relies on every cog to function smoothly, our industry thrives when all voices are engaged. By delivering comprehensive and inclusive education in this industry, we keep the wheels of our industry turning forward.
For many in India’s drinks community, Priyanka’s appointment will add a touch of joy to the day. A win for one, sparks pride in many, and it’s also a reminder that true change is collaborative. Her role at BCB isn’t just about elevating voices from any one region, but ensuring the entire global industry is better connected, more curious, and more inclusive than ever before.
As she puts it, education in this space works best when “everyone has a seat at the table.” And from the early signals, it seems the table at BCB is about to get a little broader..
